SEO in Switzerland

Online migration of the customers is a well-known fact. Regardless of whether you are a B2B or B2C service provider, these days being on the internet offers substantial benefits. Even in Switzerland, the internet penetration rate is the highest of all countries.

However, if you planning to start your business or expand in the Swiss market, make sure to analyze it properly as it is essential to make yourself aware of the demographics. The multilingual nation provides a great customer mix. Yet, it can be challenging.

Hence, it is imperative to know the languages spoken there which include German, Italian, French, and Romansh. Furthermore, professionals at Seeders will help you with the best SEO strategies that will help you grow your business. Including the SEO practices in Switzerland in your business model will allow you to go ahead with the competition. In addition, we can help you achieve multilingual content that can easily be optimized to increase the search ranking of your website.

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    Keyword research & data analysis

    When it comes to an SEO strategy for Europe, there are three main factors that come into play: technique, content, and backlinks. By enforcing these three ‘pillars of online performance’ we can substantially strengthen your online rankings. We start with gathering data about your target country or countries. By performing keyword research, we determine which keywords have the biggest search volume and are therefore offering the most interesting prospects for your company. By utilising Google Search Console data, we find the keywords on which you’re already delivering a stellar performance. We’ll also take a look at your weaker keywords. By taking inventory like this, we can improve the weaker ones and amplify the success of the good ones. If need be, we can create business cases as well. With a case like that, we can adequately determine which number one keyword positions will be relevant to your company, which will greatly improve traffic and increase revenue.

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    Website Audit

    Website audits are an essential part of SEO efforts. It is the first step toward understanding what elements are working well on a site and where improvements may be needed. The analysis can help you improve your site’s position in search results. We at Seeders provide website audits that can help identify areas that may need improvement for SEO purposes, such as improved content quality or correct keyword usage. Our audits can also help determine which web pages are performing better than others and identify potential traffic sources.

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    Content Creation

    Content for SEO in Switzerland should focus on optimizing text for the Swiss audience, as this is a target audience that tends to be more tech-savvy than other audiences around the world. Additionally, to rank higher in search engine results pages (SERPs), it is vital to use keywords throughout your content. These keywords are based on the target market and audience you are targeting. It will help you reach the right audience. At the same time, help your audience find your business online. 

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    Link Building

    Link building is an essential part of any online marketing plan, and Switzerland is no exception. It is a methodology used to improve the visibility of a website or web page. The process includes building links from other websites, and article submissions, through content marketing, PR outreach, and link exchanges. Yet, not all Swiss websites are created equal – some are well-known and respected, while others may be new or small businesses with little visibility. So, it is essential to target high-quality websites. Seeders help you target the right website with good credibility for link building.

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    Off-Page SEO

    Off-page SEO is an overlooked tactic that can help your website rank higher on search engine results pages. By improving your website’s backlink profile, you’ll increase the visibility of your site and improve your chances of attracting more visitors. With an off-page SEO plan in place, Seeders will help you drive more organic traffic to your site and create a stronger web presence for your business.

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    Reporting

    To be able to measure the impact of our SEO strategy for Europe, we of course do monthly evaluations of the results of our efforts. On that same monthly basis we also report back about the various backlink placements. With our custom ranking tool we analyse the individual performance of each of the keywords we are targeting. And of course you yourself get access to these results as well, to track your ranking progress in real-time.

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