SEO in Italy

Search Engine Optimization as a long-term marketing strategy helps to improve your business’s organic search results and results in the search engines. While the techniques used vary, the goal of SEO is always the same: to increase website traffic from the organic (unpaid) search results pages.

In Italy, as in most other countries, SEO is becoming an increasingly important factor for businesses of all sizes who want to compete online. The good news is that there are many simple things you can do to improve your chances of ranking high in the search engines, even if you don’t have any experience or expertise in this area, we at Seeders can be your SEO team at work.

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    A few facts about SEO in Italy

    In Italy, the world of SEO (search engine optimization) is constantly growing. Italian businesses are beginning to understand the importance of online visibility and many companies are taking advantage of the opportunities it presents. To start SEO immediately for your business here are a few things to consider when doing SEO in Italy:

    • Firstly, you must take into account the different search engines that Italians use. Understand the most popular search engine in Italy and its significant market share. It can help you create a result-oriented strategy targeting customers through the right platform.
    • The key to understanding SEO in Italy is knowing which keywords are used by the Italian market and how you can use them to improve your website.
    • You must also localize your content for Italians, using keywords and phrases that are relevant to them.
    • Additionally, you should make sure that your website is accessible from Italy and that it loads quickly on Italian browsers.

    Type of SEO techniques to utilize in Italy

    A local version of your website

    One of the most imperative factors businesses must ensure is that your website is translated into Italian and that all of your marketing materials are as well. Localizing your website means that you have a translated version of your website, including the pages, images, and files. This can be done through our team of translators who will translate and provide you with content in Italian. Additionally, your website should be available in Italy. This can be done through our localization team who will make sure that your website is available for all the Italian browsers and all the mobile devices.

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    Keyword research & data analysis

    When it comes to an SEO strategy for Europe, there are three main factors that come into play: technique, content, and backlinks. By enforcing these three ‘pillars of online performance’ we can substantially strengthen your online rankings. We start with gathering data about your target country or countries. By performing keyword research, we determine which keywords have the biggest search volume and are therefore offering the most interesting prospects for your company. By utilising Google Search Console data, we find the keywords on which you’re already delivering a stellar performance. We’ll also take a look at your weaker keywords. By taking inventory like this, we can improve the weaker ones and amplify the success of the good ones. If need be, we can create business cases as well. With a case like that, we can adequately determine which number one keyword positions will be relevant to your company, which will greatly improve traffic and increase revenue.

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    Technical SEO audit

    After we’ve gathered enough data, we’ll start optimising your platform. We’ll always kick things off with an SEO audit. Mind you, our SEO audit is not just some standard report from some obscure analysis tool. Our report will produce concrete facts, data and most importantly: improvements regarding your website. The audit factors in things like site structure, linking structure, site speed, structured data, keyword density and so on. Afterwards we’ll make an implementation plan as well. It’s possible for Seeders to implement the results of these reports for you, but you can of course choose to implement them yourself as well.

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    Content Marketing

    Italian businesses are well-placed to capitalize on the growing trend of content marketing. Content marketing is the process of creating and distributing content that is intended to attract and engage customers. Content can take many forms, such as articles, blog posts, videos, infographics, or social media posts. Content marketing done with your audience in mind can fetch you relevant traffic and leads. You need to understand what your customers want and need, and then create content that meets those needs.

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    Backlinking

    Backlinking is a technique that can be used to improve a website’s rank on search engine results pages. Italian websites have been enjoying a surge in backlinking activity in recent months. This is because of the surge in online users, the growing popularity of Italian language websites, and the increasing demand for quality content. Therefore, delay no more! It is the right time for companies like yours to invest in SEO for the Italy market.

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    Reporting

    To be able to measure the impact of our SEO strategy for Europe, we of course do monthly evaluations of the results of our efforts. On that same monthly basis we also report back about the various backlink placements. With our custom ranking tool we analyse the individual performance of each of the keywords we are targeting. And of course you yourself get access to these results as well, to track your ranking progress in real-time.

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