SEO in Germany

Have you been long trying to captivate the audience’s attention in Germany? And yet failed to accomplish the desired results?

For starters, did you know Germany is a highly customer-centric market? It is one of the highly consumer-driven markets in the European region. And the increasing pool of competition makes it challenging for businesses to stand out. So, it is essential to develop an exceptional strategy for the digital world in Germany.

In fact, at Seeders, our SEO specialists understand that a search engine is a massive tool for businesses where one approach never fits all. Understanding the significance of SEO, we know there are some things to keep in mind when optimizing a website for the German market.

Firstly, the German search engine landscape is dominated by Google, with around 90% market share. Yahoo! and Bing have a combined 10% market share. Secondly, keyword research is essential to identify the right keywords to target. Thirdly, SEO tactics that work in other countries may not work too well in Germany due to the different algorithms of search engines and user behavior.

This is where we work on strategies that are custom-designed as per the business idea, target audience, and specific geographic needs. And to cater to your target audience in Germany, we provide you with exceptional SEO techniques.


The higher the ranking, the more likely people are to find the website. There are many techniques that we use to improve a website’s ranking, including but not limited to keyword research, backlinking and on-page optimization. We provide you with both on-page and off-page optimization to appropriately make your brand available to your audience conveniently.


    Every challenge requires a unique strategy, we’d love to hear about yours!

    What are the most integral factors for Local SEO in Germany?

    There are a few paramount factors to consider when optimizing a website for the German market. The first is to make sure that the website is available in German, as this will be the language that most Germans will use when searching for information online. The website’s content must also be relevant to German users, and it’s prominent to use local keywords and phrases to ensure that the site appears in relevant search results. Additionally, it’s helpful to have a presence on popular German-language social media platforms, such as Facebook and Twitter.

    Thus, if you want to start doing business with German customers, or if you want them to be able to find your website, then it’s crucial to optimize your site for the German market. There are several things you can do to make your site more appealing and user-friendly for German. It includes localizing your content, using the right keywords, and following some best practices for web design. By optimizing your website for the German market, you’ll make it easier for German users to find and interact with your site, which can lead to increased traffic and sales.


    Keyword research & data analysis

    When it comes to an SEO strategy for Europe, there are three main factors that come into play: technique, content, and backlinks. By enforcing these three ‘pillars of online performance’ we can substantially strengthen your online rankings. We start with gathering data about your target country or countries. By performing keyword research, we determine which keywords have the biggest search volume and are therefore offering the most interesting prospects for your company. By utilising Google Search Console data, we find the keywords on which you’re already delivering a stellar performance. We’ll also take a look at your weaker keywords. By taking inventory like this, we can improve the weaker ones and amplify the success of the good ones. If need be, we can create business cases as well. With a case like that, we can adequately determine which number one keyword positions will be relevant to your company, which will greatly improve traffic and increase revenue.


    Local SEO

    Local SEO is the process of optimizing a website for local search engines. This can include optimizing the website’s title tags and meta descriptions, as well as building links to the website from local websites. Local SEO also includes optimizing specific keywords and phrases in the website that are relevant to the business’ location. 



    A lot of our clients’ SEO performances plain right suffer from a lack of content. To combat this, we’ll develop a strong content plan. This way we can start adding high quality, SEO-proof content that adds value in the long run. We can supply you with high quality landing pages, pillar pages and FAQ pages for specific keywords, all to get that traffic flowing to your website. And of course, all our content is written by native writers, in your target country’s language.



    After we’ve optimized your on-site content, we’ll start working on your off-site presence. We’ll set up multilingual link-building campaigns, with high-quality content on high-traffic blogs and platforms; All to give your platform a higher online authority, through high-quality backlinks. Additionally, we’ll focus on PR campaigns to acquire backlinks with premium news websites.



    To be able to measure the impact of our SEO strategy for Europe, we of course do monthly evaluations of the results of our efforts. On that same monthly basis we also report back about the various backlink placements. With our custom ranking tool we analyse the individual performance of each of the keywords we are targeting. And of course you yourself get access to these results as well, to track your ranking progress in real-time.


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