SEO in Canada
If you’re running a business, it is imperative to make sure that you’re doing everything you can to optimize your website and increase your visibility online. SEO, or search engine optimization, is a process that can help improve your website’s ranking on search engines. By optimizing your website, you can make it easier for customers to find you online, which can lead to more traffic and sales.
In addition to improving your website’s ranking, SEO can also help improve click-through rates and boost your brand awareness. If you’re looking for a way to improve your business’s online presence, SEO is a great option. And to accelerate the results, collaborating with an experienced SEO team like at Seeders can prove beneficial.
Why must you use SEO for your business in Canada?
As an emerging market, Canada is witnessing tough competition for businesses. Therefore, businesses must be available online so that customers can find you when they are looking for products and services like yours. Utilizing SEO can empower brands to stand out from the crowd. It helps to increase the authority of a Canadian website in search results pages, which can lead to higher rankings.
When a business’s website appears near the top of search engine results pages (SERPs), it is seen as an authority on that topic. As a result, more people are likely to visit the site and learn about the company’s products and services. We at Seeders understand the market demands and thus prepare detailed strategies that can help you outgrow in a local market like Canada.
How do we conduct SEO in Canada?
Keyword research & data analysis
When it comes to an SEO strategy in Canada, there are three main factors that come into play: technique, content, and backlinks. By enforcing these three ‘pillars of online performance’ we can substantially strengthen your online rankings. We start with gathering data about your target country or countries. By performing keyword research, we determine which keywords have the biggest search volume and are therefore offering the most interesting prospects for your company. By utilising Google Search Console data, we find the keywords on which you’re already delivering a stellar performance. We’ll also take a look at your weaker keywords. By taking inventory like this, we can improve the weaker ones and amplify the success of the good ones. If need be, we can create business cases as well. With a case like that, we can adequately determine which number one keyword positions will be relevant to your company, which will greatly improve traffic and increase revenue.
An SEO audit is a comprehensive assessment of your website’s current SEO situation and we at Seeders perform the audit to identify any areas in your website that could be improved. Based on the analysis, we provide recommendations and work accordingly on how to improve your rankings. An SEO audit is an important step in improving your website’s ranking position, as it can uncover any potential issues that may be affecting your visibility on the internet.
A lot of our clients’ SEO performances plain right suffer from a lack of content. To combat this, we’ll develop a strong content plan. This way we can start adding high quality, SEO-proof content that adds value in the long run. We can supply you with high quality landing pages, pillar pages and FAQ pages for specific keywords, all to get that traffic flowing to your website. And of course, all our content is written by native writers, in your target country’s language.
Canadian businesses are increasingly recognizing the value of link building, and there is no shortage of opportunities to build links. Whether you’re looking to improve your visibility on search engines, create a stronger online presence for your business, or drive more leads we cater to your link-building requirements through website referrals, article submissions, and guest posting. We also work through a meticulous off-page SEO process that provides stronger link-building results.
To be able to measure the impact of our SEO strategy for Europe, we of course do monthly evaluations of the results of our efforts. On that same monthly basis we also report back about the various backlink placements. With our custom ranking tool we analyse the individual performance of each of the keywords we are targeting. And of course you yourself get access to these results as well, to track your ranking progress in real-time.
As a business, you need to make sure that your site is tailored for a Canadian audience. This includes using Canadian spellings (e.g., “colour” instead of “color”) and referencing Canadian events or occasions. Also, you must provide content that the local audience can relate to. Also, to gain search rankings in the local search value, Seeders SEO Specialist ensures to make use of Canadian keywords and phrases in your content and on your website. It helps your audience relate to your brand in the online market space.